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Other Social Networking Sites – There are many other social sites that allow you to plug in your blog’s RSS feed. This step used to only apply to posting links on Twitter, but with the addition of analytics (click-through tracking) on many of the URL shortening services, posting a shortened URL on any of your social sites is a smart strategy.

Here’s how it works: While this one may seem pretty obvious, it’s not that simple.

Editor’s note: Though much of the advice in this post still rings true today, some of the specific tools and techniques mentioned here are no longer supported by the companies that offered them.

If you’d like additional guidance on how to optimize the performance of your blog posts, check out CMI’s Ultimate Blog Marketing Checklist: 57 Tips.

I’ll often schedule four to five updates with different headline variations all at once to post throughout the week.

Most social networking sites and online forums allow content promotion as long as it’s valuable, relevant to the community, and not blatant self promotion.

Also note that this step is more of a one-time setup.

Tailoring your status/headline for each community could make a big difference.

Don’t forget to ask your followers to share or retweet the link.

Productivity Tip: There are many tools out there that allow you to set up and schedule your updates to go out anytime in the future (Hootsuite, Twuffer, Later Bro).

You’ve just finished writing a great new blog post.

You’re excited that you’ve shared your ideas and expertise with the world. As we work with companies to develop a regular content marketing and social engagement routine, blogging is always key.

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