And the idea here is I need to make it expensive for you to signal to me that you’re very interested in me.
And the way they did was they said, everybody on our site can send invitations for dates to up to a certain number of people, but only two of those people can they also send what they called a virtual rose to. And it turned out that this was very effective in the sense that people were much more likely to respond to a request for a date If it came along with a virtual rose than if it was just any old email that said, hey, I think you’re cute or whatever people say in these emails.
And you had some really great examples of everything from Korean dating sites to high end law firms on how people do this, or law clerkships.
And I’m just wondering when you think about ways to signal interest in a way that will reflect well on you and result in a positive outcome, as you call it in the book maximum utility or maximum happiness, what were some of more effective approaches that you saw?
But it can also be very rewarding, because you’re going to get a better fit, a better partner, as a result.
SARAH GREEN: Well, and, of course, there was one little wrinkle to this, which actually makes it more like the world of hiring, which I was so glad that you mentioned, which is that you are not just sort of shopping for a partner.
You’re looking for someone who will in turn choose you.
SARAH GREEN: Well, and as you point out in the book, there is one way in which both romantic partners and potential employers try to get you to choose them by signaling either how desirable they really are or maybe at least how much they’re really interested in you.So how does that kind of mutual choosing option kind of mix things up?PAUL OYER: Well, it does make the market a lot more complicated as I point out in the book.And if I want to buy a new house and I go from open house to open house, I could be doing other things.However, we invest in those search costs because it’s worth it, because we get something we really want.