This was different for offline shoppers, who were more motivated by time saving and recreational motives.
Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine, which displays the same product's availability and pricing at different e-retailers.
Researchers found that having products that are appropriate for e-commerce was a key indicator of Internet success.
Many of these products did well as they are generic products which shoppers didn't need to touch and feel in order to buy.
Online stores typically enable shoppers to use "search" features to find specific models, brands or items.
Online customers must have access to the Internet and a valid method of payment in order to complete a transaction, such as a credit card, an Interac-enabled debit card, or a service such as Pay Pal.